Coinbase unveiled an “Everything Exchange” strategy to broaden beyond crypto trading to include stocks and prediction markets within a single app. Under the plan, stocks would be tradable in dollars or the dollar-backed stablecoin USDC, and users would be able to buy and sell crypto, stocks, and ETFs within one Coinbase account and app. At launch, the list of tradable stocks isn’t finalized, but Coinbase says hundreds of major tickers will be available initially, with thousands more to follow over time. The company is pursuing commission-free, 24/7 stock trading to remove traditional market-hours constraints.
Next year, the company plans to extend US stock perpetual contracts to non-U.S. regions as part of its expansion. A second pillar centers on asset tokenization; Coinbase outlined a tokenization roadmap and introduced Coinbase Tokenize for institutions to tokenize real-world assets, including stocks, with further details on tokenized stocks expected later. Coinbase will also integrate Kalshi, a regulated prediction-market platform, enabling bets on elections, sports, and economic indicators. CEO Brian Armstrong argued that predictive markets offer insight into future events beyond mere trading, highlighting their psychological and forward-looking value.
The broader strategy aims to reduce reliance on crypto trading volume and broaden the business through stablecoins and on-chain financial infrastructure. Coinbase states that digital assets are updating all financial services and aims to build a platform that encompasses the future of finance.
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