Serenity Hill, a memory-tech company, is expanding its memorial hall service and token ecosystem into a Real World Asset (RWA) framework, signaling a novel use case for blockchain. The company’s white paper details that the Pet Cash Token (PCT) will be issued to customers purchasing memorial halls and used across pet food, veterinary care, and memorial services, integrating tangible goods with a digital asset. This links real-world spending to the token economy rather than keeping assets purely digital.

RWA denotes the linking of value generated by real-world assets or services to digital assets through blockchain technology, a trend gaining traction in the global market. Serenity Hill’s model differentiates itself by tying a physical memorial space and actual pet services to the token ecosystem, rather than relying on purely digital assets. The white paper notes that PCT’s introduction to the ecosystem will begin with memorial-hall purchases and later expand to other pet-related use cases, ensuring a gradual expansion of token utility along the pet’s lifecycle.

The company envisions a roadmap where real-world spending feeds token flows, effectively structuring an emotion-driven industry as an asset-backed token ecosystem. It plans to widen PCT’s reach through partnerships with pet industry players.

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