The price of zkPass (ZKP) jumped about 53% in 24 hours after its listings on Upbit and Bithumb on December 26. The rally reflects a convergence of three key drivers: expanded exchange access in Asia, promotional incentives tied to Binance, and a recovery phase following heavy post-airdrop selling earlier this month. The immediate catalyst was the Upbit and Bithumb listings, with Upbit’s high-volume trading activity boosting visibility and legitimacy, and market data showing an immediate jump in ZKP liquidity as bid-ask spreads tightened and buy orders rose across multiple trading pairs.
Alongside the Korean listings, zkPass is featured in a Binance trading competition on the BNB Smart Chain, running from December 23 through January 6 with a total reward pool of 1.25 million ZKP. Trading activity surged, with early campaign volume up more than 280%, helping absorb sell orders that had weighed on the token following its airdrop distribution. The higher volume, combined with Binance’s promotion, also enhanced zkPass’s credibility and attracted short-term traders seeking momentum opportunities.
From a technical perspective, zkPass’s recent price action suggests a potential trend reversal as momentum indicators shift in buyers’ favor, with the RSI rising from oversold levels and the MACD turning positive. ZKP is now testing a key resistance zone around $0.22, with a decisive break above this level potentially opening the door to a move toward $0.25 in the near term. Analysts caution that these catalysts are promotional rather than signals of broad adoption, and a cooldown could follow once incentives expire, making the post-listing phase a test of sustainable demand.
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