Crypto ownership is rising across Europe, driven by broader awareness and regulatory clarity. More than 90% of adults aged 18 and over in major European economies are aware of crypto-assets or cryptocurrencies, according to the Web3 Industry in France and Europe report by Adan, based on early-2025 data. While ownership remains modest overall, the European Central Bank found that 9% of eurozone adults owned crypto-assets in 2024, with country shares ranging from 6% in the Netherlands and Germany to 15% in Slovenia.

Regulatory factors appear to matter. James Sullivan, chief risk and compliance officer at BCB Group, said country differences in ownership are typically driven by a combination of digital adoption, risk appetite, and local market structure, with higher rates in markets characterized by financial innovation. He cited the Markets in Crypto-Assets (MiCA) regulation as a key driver for consumer protection and trust, saying the EU is recognizing the sector as mainstream and attracting new investors previously cautious.

Crypto ownership is rising across Europe as regulatory clarity grows. Early-2025 data from the Adan Web3 Industry in France and Europe report show more than 90% of adults in major economies are aware of crypto-assets or cryptocurrencies. The European Central Bank reports that 9% of eurozone adults owned crypto-assets in 2024, with country shares ranging from 6% in the Netherlands and Germany to 15% in Slovenia.

Regulatory factors appear influential. James Sullivan, chief risk and compliance officer at BCB Group, notes that ownership differences reflect digital adoption, risk appetite, and local market structure, with higher rates in markets characterized by financial innovation. He cites the Markets in Crypto-Assets (MiCA) regulation as a key driver for consumer protection and trust, saying the EU is recognizing the sector as mainstream and attracting new investors previously cautious.

Taken together, the data suggest that regulatory clarity provided by MiCA is helping to boost investor confidence and broaden participation across Europe. While ownership remains a minority share, the high level of awareness underscores regulatory clarity as a catalyst for European crypto adoption.

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