Prenetics, a health-sciences company that started buying Bitcoin earlier this year, has become the latest digital-asset treasury firm to halt that strategy amid depressed cryptocurrency prices. The firm said on Tuesday (Dec 30) that it stopped buying Bitcoin on Dec 4, and will now focus more on IM8, a nutritional supplement brand co-founded by English football icon David Beckham. Beckham is also a strategic investor in Prenetics, indicated the company’s website. “We are making disciplined strategic decisions that reflect our experience as operators, and our commitment to maximising long-term shareholder value,” said Danny Yeung, Prenetics’ chief executive officer.
Prenetics launched its Bitcoin accumulation strategy in June, following a model pioneered by Michael Saylor’s Strategy. Such digital-asset treasury plays rose earlier in 2025 when prices were on the rise, but have faded since the crypto market crashed in October. Prenetics said it intends to keep its current holdings of 510 Bitcoin, worth US$44.8 million as of Tuesday.
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