By @diadkov on 12/31/2025, this analysis examines the silent crisis of on-chain bots and why most Web3 ‘users’ may not be real. The piece argues that bot-driven activity inflates engagement metrics and obscures genuine participation across crypto networks. This framing signals a broader challenge for developers, investors, and platforms relying on user counts for decisions.
With metrics skewed by automated traffic, traditional analytics lose their meaning, leading to misallocated resources and skewed sentiment around network growth. The implications ripple through product design, marketing strategies, and even governance decisions when ‘real users’ are difficult to verify.
The article calls for robust measurement approaches, improved bot-detection, and transparent reporting to separate authentic activity from automated signals. It also highlights the need for industry standards around defining and reporting real Web3 users.
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