Token designers are exploring a model that links content tokens and creator tokens via liquidity pools. A former Coinbase staffer explained on X that the value of these tokens depends on how they are implemented; content tokens monetize revenue and only hold real value when holders can realize it, and solving the revenue-null problem would let value accrue. If not, content tokens risk becoming little more than a well-packaged meme coin.
Creator tokens, by contrast, would represent rights to all revenues a creator generates—sponsorships, media deals, products, and future projects. Building such rights is harder but feasible. In many cases, project tokens may be more viable than creator tokens. Coinbase could enable this feature among others, provided it does not disrupt the wallet app, which would require a focused, efficient team.
Coinbase CEO Brian Armstrong has noted that the market’s understanding of these tokens remains limited. In this design, the two token types are linked through liquidity pools, so demand for content tokens helps determine the economic value of creator tokens. Success hinges on careful implementation that protects wallet usability while expanding token economics.
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