To bridge the gap between centralized trading (CEX) and decentralized finance (DeFi), the exchange heavily promoted Binance Alpha 2.0 this year. The feature, which brings on-chain trading directly into the exchange interface, processed over $1 trillion in volume in 2025. It allowed 17 million users to access early-stage web3 projects without leaving the platform, claiming a reported $782 million in airdrop rewards.
Binance promoted Alpha 2.0 this year to bridge centralized trading and DeFi. The feature brings on-chain trading directly into the exchange interface, enabling users to access on-chain markets without leaving the platform. The rollout generated notable activity, with Binance reporting over $1 trillion in volume in 2025. It also enabled 17 million users to access early-stage web3 projects, while a reported $782 million in airdrop rewards highlighted the program’s incentives.
The move signals a broader trend toward embedded on-chain capabilities within centralized platforms. As exchanges expand DeFi access, observers will monitor regulatory and liquidity implications.
Leave a Reply