In 2025, mainstream media coverage of Bitcoin shifted toward balance, with neutral reporting surpassing negative narratives. Perception’s analysis tracked approximately 350,000 mentions across 407 outlets, suggesting environmental concerns faded in 2025 and were replaced by episodic reporting on crime, kidnappings, and illicit use.
Bitcoin’s biggest media moments in 2025 did not center on whether the cryptocurrency is dead. January marked a regulatory regime change, as the departure of SEC Chair Gary Gensler closed out years of enforcement-led uncertainty, leading to many cases being dismissed, including actions against Binance and Coinbase. In March, an executive order established a Strategic Bitcoin Reserve, signaling policy legitimization and shifting media coverage toward budget implications. By year’s end, attention had shifted to cryptographic foundations, particularly after advances in quantum computing reignited discussions about future-proofing the Bitcoin blockchain.
AI emerged as the dominant topic across mainstream and digital channels, generating higher discussion volume and sharper sentiment swings, with controversy outpacing Bitcoin even as mining coverage leaned more positive. In the mainstream media, Bitcoin now appears less like a disruptive threat and more like yesterday’s story, as AI absorbs attention volatility once defining crypto coverage. The data suggests AI will dominate the 2026 media narrative, regardless of whether sentiment is positive or negative. The shift underscores how attention around crypto can hinge on technology trends as much as price action.
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