San Francisco, January 6, 2026 — Yellow and Unstoppable Domains today announced the launch of .yellow, a Web3-only top-level domain (TLD) designed to give individuals, creators and businesses a recognizable, self-owned identity across the evolving digital landscape. Yellow is a comprehensive Web3 ecosystem, providing the core infrastructure and developer tools to power a new generation of decentralized applications. Its core technology is a Layer3 protocol that enables real-time, non-custodial, cross-chain trading to occur off-chain, with only the final settlement recorded on-chain. A key component of this is the Yellow SDK, a comprehensive Software Development Kit that serves as an advanced toolkit for developers to build advanced, user-friendly, and efficient decentralized applications (dApps).
Yellow Network aims to drive the mass adoption of Web3 whilst creating a more efficient and inclusive financial ecosystem that extends the principles of Bitcoin and Ethereum to everyday life. The partnership with Unstoppable Domains extends Yellow’s ecosystem into digital identity, combining Unstoppable’s infrastructure for permanent, user-owned naming with Yellow’s vision for a more connected Web3 experience. Every .yellow domain includes on-chain website hosting, human-readable crypto payments, UD.me profile pages and decentralized messaging, with no renewal fees and full user ownership. Identity online has been borrowed, not owned. That changes with Web3, said Shyla Khan, CMO of Yellow.
Sandy Carter, Chief Business Officer of Unstoppable Domains, emphasized the strategic fit: Yellow has built serious infrastructure for Web3 trading and settlement, and the .yellow TLD turns their vision into something tangible, a namespace where optimism, creativity and trust converge. We’re proud to bring this to market with a partner building real infrastructure for the next era of the internet. The .yellow TLD is designed for creators sharing work across AI and Web3 communities, businesses seeking distinctive brand presence, communities built around shared values, and individuals who want a name that reflects their alignment with the Yellow ecosystem. Get your .yellow today here.
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