That shift frames the Coinbase (COIN) story. Shares are still about 45% below their July peak, reflecting the broader fourth-quarter pullback. At a Dec. 17 product event, the firm laid out plans to add stock and ETF trading and launch prediction markets, nudging closer to its goal of becoming an “everything exchange.”

Bank of America is buying into that shift, upgrading COIN to “Buy” with a $340 target, citing its push beyond pure crypto trading, diversified business model, and seeing COIN stock’s pullback as a clear buying opportunity. Coinbase’s shares have traded like a mirror to the crypto cycle itself.

There’s long-term value in initiatives like Base and asset tokenization, which could open new growth avenues over time. In BofA’s view, Coinbase remains early in monetizing its broader platform and is well-positioned as the most regulated and trusted crypto-native company in the United States.

The mean price target of $362.98 implies rebound potential of 48%. Coinbase’s shares have traded like a mirror to the crypto cycle itself. As Bitcoin rallied and regulatory mood improved, COIN stock caught a strong tailwind, charging to a July peak of $444.64.

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