New data show that crypto-related YouTube content views declined sharply over the past three months, reaching the lowest level since January 2021.
The decline is described as a broad phenomenon across platforms, not solely tied to any single network.
Benjamin Cowen, founder of ITC Crypto, rejected the interpretation that algorithm changes on X drove the decline, noting that the downturn is visible across platforms including YouTube.
Some market participants have suggested that overall social interest in crypto has waned for an extended period.

New data show crypto-related YouTube views declined sharply over the past three months, marking the lowest level since January 2021.
The downturn is described as a broad phenomenon across platforms, not tied to a single network.
The trend points to a wider shift in crypto content engagement.

Industry observers note the decline is not confined to YouTube; it appears across platforms.
Benjamin Cowen, founder of ITC Crypto, rejected the idea that algorithm changes on X drove the drop, stating the downturn is visible across networks including YouTube.
This suggests that sentiment and engagement data reflect a broader market phenomenon.

Some market participants have suggested that overall social interest in crypto has waned for an extended period.
If sustained, such a trend could influence content strategies and investor interest.
Analysts will likely monitor cross-platform engagement to determine whether the decline reflects crypto sentiment or broader platform dynamics.

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