Crypto-related YouTube viewership has tumbled to the lowest levels since the 2021 bull market, signaling a retreat by retail investors. Web3 analyst Benjamin Cowen posted 30-day average view counts for multiple crypto channels, saying this decline goes beyond mere algorithm shifts and reflects broader audience fatigue across platforms, including X. YouTube creator Tom Crown described the market as effectively resembling the prolonged downturn since 2021, noting subscriber engagement has not rebounded to former highs.
Polaris XBT also pointed to a loss of social interest as a typical bear-market signal. Analysts attribute the pullback to meme coin mania and recurring scams. Jesus Martínez cautioned that while some videos spike briefly, they have not matched the responses seen in 2021. TikTok creator Cloud9 Market explained that altcoins and Ponzi-structure projects, pump-and-dumps, have driven investor fatigue to the limit.
By 2025, Bitcoin has fallen about 7%, while gold, silver, cobalt, and palladium outperformed, signaling a broader capital shift toward macro assets. The recent rise in asset prices is being driven more by ETFs and corporate buying than by individual investors, suggesting institutional influence is guiding market moves while retail enthusiasm remains subdued. Industry voices argue that restoring retail trust will require tangible performance rather than hype, and content creators should prioritize credible information.
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