Pudgy Penguins, a leading penguin-themed PFP NFT collection, has expanded its visibility beyond Web3 into Web2 markets. By leveraging its intellectual property, Pudgy Penguins has partnered with global brands and even produced and sold offline toys, positioning the project as a brand rather than a mere NFT collection. Following this expansion strategy, the PENGU token was introduced.

PENGU is a fungible token issued by the Pudgy Penguins team designed to address barriers to participation and scalability inherent in an NFT-scarcity model. The design aims to broaden community participation irrespective of NFT ownership. Currently, PENGU trades at KRW 19.9, up 2.05% from the previous day. Analysts say that short-term price movements matter less than the overall brand recognition and community activity in driving the token’s price.

In the United States, Senate discussions on digital asset legislation continue, with Senator Cynthia Lummis signaling plans to bring a bipartisan agreement to markup. She stressed that the bill would provide clear standards for the digital asset market while preserving U.S. innovation and protecting consumers. Together, the NFT-based IP expansion, community-driven meme-token growth, and ongoing regulatory debates create a complex backdrop for Pudgy Penguins and the PENGU token. Going forward, the project’s business development and policy changes are expected to shape its mid- to long-term trajectory.

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