BitMine Immersion Technologies unveiled a $200 million investment in Beast Industries, the creator-led company founded by YouTube star Jimmy Donaldson, known worldwide as MrBeast. BitMine is an Ethereum treasury firm chaired by Fundstrat’s Tom Lee, and the deal is expected to close within the next week. Beast Industries plans to debut a financial services platform and explore DeFi integration as part of its upcoming offering.
MrBeast, real name Jimmy Donaldson, moved to trademark MrBeast Financial in October signaling a broader financial services strategy. Beast Industries is described as the largest and most innovative creator-based platform globally, overseeing MrBeast-linked goods and brands such as merchandise and Feastables.
Lee described Donaldson as a generational content creator with a reach and engagement unmatched across Gen Z, Gen Alpha, and Millennials. The partners said they would pursue DeFi as a core component of the platform while aiming to enhance Ethereum Network Value.
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