Bitmine Immersion Technologies, the Ethereum treasury company and the world’s largest holder of ETH, announced a $200 million investment in Beast Industries, the company behind MrBeast. The deal is expected to close on or around January 19, 2026, and grants Bitmine an equity stake in a brand with broad reach among younger audiences. Beast Industries has grown beyond content creation to consumer products and philanthropic initiatives, broadening its reach beyond online video.
Bitmine holds more than 4.07 million Ether, valued at about $13.6 billion, and controls over 3.36 percent of the total Ethereum supply. Its backers include Cathie Wood’s ARK, Pantera, Founders Fund, Kraken, Galaxy Digital, and other top institutional investors. The firm’s “Alchemy of Five Percent” investment approach aims to acquire five percent of circulating Ether.
The funding is earmarked to back Beast Industries’ plans to launch a DeFi-enabled financial services platform and to integrate DeFi technologies into its ecosystem. Beast Industries had previously filed a US trademark for MrBeast Financial that hinted at potential cryptocurrency use within its products. Bitmine is set to hold its annual meeting on January 15, 2026 at Wynn Las Vegas and plans in Q1 2026 to launch MAVAN, a dedicated staking infrastructure for its assets, underscoring a strategy that centers on native protocol activities and using Ethereum as the primary treasury reserve asset for institutional and public-market participants.
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