Bitmine Immersion Technologies announced a $200 million equity investment into Beast Industries. Bitmine also implements an innovative digital asset strategy for institutional investors and public market participants. “MrBeast and Beast Industries, in our view, is the leading content creator of our generation, with a reach and engagement unmatched with GenZ, GenAlpha and Millennials,” said Thomas ‘Tom’ Lee, Chairman of Bitmine. “Beast Industries is the largest and most innovative creator based platform in the world and our corporate and personal values are strongly aligned.”
“We are excited to welcome Tom Lee and Bitmine as new investors in Beast Industries joining our current top-tier venture investors,” said Jeff Housenbold, CEO of Beast Industries. “Their support is a strong validation of our vision, strategy, and growth trajectory and it provides additional capital to achieve our goal to become the most impactful entertainment brand in the world.” “We look forward to exploring ways to further collaborate and incorporate DeFi into our upcoming financial services platform.” The deal is expected to close on or about January 19, 2026.
Beast Industries is a multifaceted entertainment, consumer products, and CPG company founded and led by YouTube creator, entrepreneur, and philanthropist Jimmy Donaldson, better known as MrBeast. A global entertainment powerhouse, MrBeast is the most-subscribed YouTube channel in the world with over 450 million subscribers and over 5 billion monthly views across all channels. Recognized as the #1 creator on Forbes’ Top Creators List (2023) and featured on the TIME 100 and inaugural TIME100 Climate lists, Donaldson has built Beast Industries into a platform spanning groundbreaking content, record-breaking competition formats, and some of the fastest-growing CPG launches in history, including the snack brand Feastables. The company also drives large-scale social impact through initiatives like #TeamTrees, #TeamSeas, #TeamWater, and Beast Philanthropy, a 501(c)(3) nonprofit that has provided over 20 million free meals and funded critical infrastructure projects worldwide. At its core, Beast Industries blends entertainment, innovation, and purpose to create culturally resonant IP, market-leading products, and lasting change.
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