Rich by Coin

Gold-farming studios have long been a part of the gaming ecosystem, particularly in games like World of Warcraft (WoW), where they have been integrated into the game’s economy without disrupting core gameplay. In WoW, gold is not the ultimate measure of success; achievements and high-level gear, which cannot be bought with gold, define a player’s status. Blizzard’s strategy of incorporating rather than confronting gold farming, by regulating gold purchases and adding non-purchasable achievements, has kept the practice on the periphery of the game.

In contrast, Web3 games, which often allow for repeatable actions and freely tradable assets, struggle to maintain a balanced ecosystem. The economic systems in these games are often seen as the main attraction, overshadowing gameplay. This has led to a focus on capital and automation rather than player engagement, making it difficult for Web3 games to replicate the success of traditional games like WoW or Roblox, where creativity and player experience are prioritized over economic incentives.