The most direct reference to A.I., however, belonged to an ad from AI.com, a newly launched venture from Crypto.com CEO Kris Marszalek. As a platform offering personal agents, AI.com is a relatively late newcomer to the world of autonomous A.I. But Marszalek is confident that his company will eventually enable the mainstream adoption of agents—and he’s not afraid of finding bold ways to broadcast his vision. Besides paying millions of dollars for a 30-second Super Bowl spot that urged viewers to sign up for the platform, the Polish entrepreneur shelled out a record $70 million last year to acquire the domain name AI.com, which officially launched yesterday, allows users to deploy agents for a range of tasks, such as trading stocks, automating workflows, and updating online dating profiles.
Our vision is a decentralized network of billions of agents who self-improve and share these improvements with each other, vastly and rapidly expanding agentic capabilities and accelerating the advent of AGI,” said Marszalek in a statement. Last April, Marszalek paid tens of millions of dollars in cryptocurrency to acquire the domain name AI.com, which was formerly owned by Malaysian entrepreneur Arsyan Ismail. The deal was brokered by Larry Fischer, director of GetYourDomain.com. In deciding to sell, the prior owner sought a buyer whose vision he believed in—someone capable of building a lasting legacy around one of the most important digital assets of this era,” Fischer told Observer in a statement. “He found that buyer in Kris, even turning down substantially higher offers.”
This isn’t the first time Marszalek has embarked on an aggressive marketing campaign. He used similar tactics to spur Crypto.com, the cryptocurrency exchange he helped launch in 2016, to success. The venture has tapped stars like Matt Damon for celebrity partnerships and even paid $700 million to rename the Staples Center in Los Angeles as the Crypto.com Arena. Marszalek, who now heads both Crypto.com and AI.com, appears confident his newest venture will succeed in mainstreaming A.I. agents in a manner reminiscent of the push toward cryptocurrency adoption.
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