As of 9:00 a.m. on February 10, 2026, Bithumb’s market share stood at 31.5% among Korea’s five major virtual-asset exchanges by 24-hour trading volume, data from CoinGecko show, signaling a rebound after the mispayment incident. The improvement follows the exchange’s decision to waive fees across all products for a week to ease investor concerns and attract funds. Upbit, previously the market leader, saw its share slip from 66.8% on the 6th to 52.9% by the 9th, while Bithumb rose above the 30% threshold. Analysts attribute the rebound largely to Bithumb’s fee-free policy that began on the 9th, despite the company foregoing typical 0.25% fee income.
Bithumb stated that the fee waiver was offered as appreciation to customers who remained loyal during the mispayment resolution. The firm had previously used a similar strategy in late 2024, lifting its share into the 40% range. By contrast, Korebit’s share climbed above 10% starting the 9th as it kicked off a USDC-related event to secure volumes, including a program rewarding customers who traded at least 10 million won in USDC daily, which helped lift overall trading activity.
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