Binance Alpha has turned airdrops into a blind box game. On February 10, Binance Wallet launched a new airdrop mechanism called Alpha Box. Users can no longer determine which project’s tokens they will receive and can only randomly draw their crypto airdrops, marking the entry into an era of refined operations. Alpha Box is a new airdrop model pioneered by Binance, combining tokens from multiple projects into a single event.
Each Alpha Box activity may include rewards from up to 10 projects. The core mechanism requires users to spend 15 Alpha points to participate, but each box contains only one type of token—you do not know which one until the moment you claim it. Users will receive tokens of approximately similar value, but the quantity of tokens from different projects may vary. The first Alpha Box event will launch on February 11, using a first-come, first-served mechanism.
The point threshold will automatically decrease by 5 points every 5 minutes until the airdrop pool is exhausted. This design creates a sense of urgency: do you spend high points now to participate, or wait for the threshold to drop while risking missing out entirely? The success of Pop Mart indeed confirms the effectiveness of the blind box mechanism. Will Binance’s token distribution through blind boxes bring unexpected results?
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