Bybit EU, the MiCA-licensed European arm of Bybit headquartered in Vienna, today announced new stablecoin campaigns featuring USDC and EURC issued by Circle, aimed at promoting responsible digital asset usage across Europe. The initiative deepens the use of USDC and EURC across Bybit EU’s platform, enabling access to stablecoin-based products designed for trading and payments within a compliant European framework. Launched on February 2, the first phase centers on stablecoin Earn products designed to support financial literacy and long-term planning.
The Earn offerings include a new user-exclusive USDC 10-day Fixed Earn offering at 20% APR, a USDC 10-day Fixed Earn at 14% APR, a USDC 30-day Fixed Earn at 16% APR, and a EURC–USDC Cross-Yield (30-day) at 15% APR. These fixed-term products are designed to provide clarity and predictability, helping users save with a plan rather than chasing short-term market movements. Mazurka Zeng, Co-CEO of Bybit EU, said that integrating USDC and EURC enables expanded access to regulated stablecoins while promoting more thoughtful and responsible engagement with digital assets, and that savings-focused Earn products support financial literacy and long-term participation within a regulated European environment.
This campaign also highlights how regulated stablecoins can enable responsible, user-centric innovation in European markets. The initiative includes the “Consistency Counts” trading competition with a 110,000 USDC prize pool to reward consistency and discipline. As future integrations across the Bybit EU product suite approach, including enhanced everyday utility for the Bybit Card, users can look forward to even more purposeful ways to use USDC and EURC across the platform.
EURC and USDC are two of the world’s leading, fully-reserved stablecoins. EURC and USDC live natively on the internet, utilizing blockchain networks to empower businesses, developers, and individuals with near-real-time and low-cost global transactions. EURC and USDC comply with the European Union’s Markets in Crypto-Assets (MiCA) regulatory framework.
The expansion of USDC and EURC on Bybit EU marks an important step in broadening access to regulated stablecoins in Europe, supporting a wider range of use cases across trading, savings, and payments. Bybit EU will continue to support the stablecoin ecosystem through additional campaigns and initiatives over time, as part of its ongoing commitment to responsible participation and long-term user engagement.
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