ETH Denver founder John Paller says Web3 has been epically bad at building usable consumer products. He noted that after a decade, “we’ve built an amazing amount of technology and architecture and scaffolding and plumbing systems that power this revolution,” but that “what we’ve actually been epically bad at is getting regular people to use regular things.” Aztec Network Zac Williamson argues crypto must beat Web2 on experience, not ideology.
“Crypto is hated—hated, by regular people,” Williamson told Decrypt, adding that people are not in this industry because of scammers or casino games and not due to real-world adoption that improves lives. “We need to actually build compelling applications that are better than the Web2 alternatives that offer a better experience,” he said, noting that Farcaster does not offer a superior experience to Facebook and that Web3 payment rails lag behind Web2 in usability. “You have to know about crypto to use a crypto app, because the UX sucks,” he said.
“The success case for blockchain is you don’t have blockchain. You just have apps that use the blockchain,” they said. “We don’t talk about that stuff anymore. Now we just talk about which apps you’re using.” “Artificial intelligence could speed up that shift by removing much of the complexity users currently face.” “There’s the volume of bullshit, and then there’s the volume of good things. Right now, the problem is that the bullshit massively dominates the good things.”
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