Crypto.com’s annual Crypto Market Sizing Report for 2025 finds the global cryptocurrency owner base up 12.4% from 659 million in 2024 to 741 million in 2025. Ethereum led adoption with owners growing 22.6% to 175 million, while Bitcoin rose 8.3% to 365 million. The report pointed to pro-crypto policies in the United States as a driver, including the decision to position Bitcoin as a strategic asset by establishing a Strategic Bitcoin Reserve and a Digital Asset Stockpile. The second half of 2025 was bolstered by the growth of public companies’ digital asset treasuries and the development of real-world asset tokenization.
Kris Marszalek, co-founder and CEO of Crypto.com, said, “This past year for our industry was defined by significant regulatory progress globally and the solidifying of our industry in the world’s largest crypto economy, the United States.” He added, “Looking ahead to 2026, we are optimistic that crypto adoption at both a retail and institutional level will continue growing at pace.”
The report points to pro-crypto policies in the United States, including the decision to position Bitcoin as a strategic asset through a Strategic Bitcoin Reserve and a Digital Asset Stockpile, as a key driver. Additionally, the latter half of 2025 benefited from expanding digital asset treasuries among public companies and the advancing development of real-world asset tokenization. Kris Marszalek, co-founder and CEO of Crypto.com, stated that the year featured significant regulatory progress globally and solidified the United States as the world’s largest crypto economy. Looking ahead to 2026, industry leaders anticipate continued growth in crypto adoption at both retail and institutional levels, supported by ongoing policy developments and broader asset-tokenization use cases.
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