Rich by Coin

X has released a Paid Partnership Policy that places the cryptocurrency industry on the list of prohibited sectors for paid promotions. This policy reflects X’s ongoing stance against paid cryptocurrency marketing. Historical web pages show that, as early as June 27, 2024, cryptocurrency was listed by X as an industry not meeting the eligibility for paid partnership promotion. The record indicates the policy predates any recent notices, suggesting it is not a new rule.

X has rolled out a Paid Partnership Policy that places the cryptocurrency industry on its list of prohibited sectors for paid promotions. The policy reflects X’s long-standing stance against paid cryptocurrency marketing and aligns with broader platform governance rules. Historical records show that, as early as June 27, 2024, cryptocurrency was identified by X as an industry not meeting the eligibility criteria for paid partnership promotion. The documentation suggests the rule predates recent notices and is not a new development.

Marketers active in the crypto space should adjust their campaigns to comply with the restriction, exploring compliant channels and full disclosures where applicable. The restriction underscores the need for clear, rule-aligned advertising strategies.