Rich by Coin

X initially attempted to remove financial products and cryptocurrency from its paid-partnership ban list, but corrected the move as an error. Even after the correction, paid promotions related to cryptocurrency must include a ‘Paid’ label. Accordingly, when a cryptocurrency project or related product is compensated for promotion on X, it must be clearly disclosed as paid content with a ‘Paid Partnership’ or ‘Paid’ label.

X briefly removed ‘financial products’ and ‘crypto’ from the paid-partnership ban list, but subsequently described the change as an error and corrected it. The platform noted that even after the correction, paid cryptocurrency promotions must include a ‘Paid’ label. Therefore, when a cryptocurrency project or related product is compensated for promotion, it must be clearly disclosed as paid content with a ‘Paid Partnership’ or ‘Paid’ label. Nikita Bier, X’s Product Lead, said the change was an error and noted that they like prediction markets.

This incident underscores X’s emphasis on transparency and regulatory compliance for paid promotional content, particularly within the crypto space. The company reiterated that paid crypto promotions must carry a clear Paid or Paid Partnership designation to avoid ambiguity for users and advertisers alike. Going forward, advertisers promoting crypto on X should prepare for ongoing scrutiny of paid-content disclosures and ensure all campaigns comply with the updated labeling requirements.