PunkVizm Holdings announced on March 25, 2026, that it signed an RWA NFT-based international marketing and ambassador development contract with Yunsul F&B Co., Ltd., to attract global tourists to Namsan Seoul Tower and maximize sales for partner brands. Under the agreement, the four tenants inside Namsan Tower — Owl Tonkatsu, 33 Tteokbokki, Mom’s Touch, and Bangta Makguksu — will issue a global blockchain network (BSC)-based membership RWA NFT. The primary objective is to reach roughly 700,000 overseas users and translate their interest into actual visits and spending, driving sales for the entire tower’s retail mix. To achieve this, large-scale installations of PunkyKongz and a Namsan Tiger sculpture will be placed at key photo zones, accompanied by influencer view-point challenges and visit verification photos to spur global virality.
Holders of the RWA NFT will receive tier-based perks, including up to 30% discounts, Secret Null, and a Fast Track entrance, potentially boosting dwell time and in-person spending. To ensure data transparency, the offline asset linkage will deploy the KOVAN payment data verification system to cross-check transactions and publish reliable metrics to ambassadors. The payment data will be transparently cross-verified to publish trusted performance indicators and validate the revenue uplift resulting from the global marketing campaign.
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