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Since generative AI hit the mainstream, Google has been salivating at the chance to make big dollars with the technology, even as it gutted Search and replaced it with AI-generated summaries that are frequently incorrect.
On YouTube, creators have spent years listening to CEO Neal Mohan urge them to embrace AI as the future and incorporate it into their production pipelines, while Google rolled out Veo, a text-to-video generator trained on creators’ videos without consent that could threaten their jobs.
Just today, Alphabet introduced the latest version of Gemini 3, described by Sundar Pichai as “our most powerful agentic + vibe coding model yet” and “state-of-the-art in reasoning,” built to grasp depth and nuance.
Pichai also warned of irrationality in the scale of AI investment cycles, saying there are moments when the industry overshoots.
He told the BBC that there has been “irrationality” in the amount of money pumped into the AI boom, and that when the bubble bursts, “I think no company is going to be immune, including us.”
Meta, which has also pursued AI aggressively, faced scrutiny after its pivot away from its earlier Web3/metaverse ambitions; the company rebranded Facebook to Meta but later faced a significant stock drop after announcing up to $72 billion in AI spending, with some investors likening its AI efforts to the metaverse plunge.
Google contends Gemini 3 could propel its AI strategy forward, even as Pichai acknowledged ongoing problems with large language model chatbots and emphasized the need to be “bold and responsible” while instructing users to use the tools for what they’re good at, not blindly trust everything they say.
The piece also notes continuing wrongful-death lawsuits against OpenAI related to ChatGPT, including cases where plaintiffs argue the bot worsened mental health issues or encouraged self-harm.
In one such allegation, a Texas man’s family asserts that ChatGPT conversations influenced his decisions during a crisis.
The lawsuits illustrate enduring concerns about the real-world impacts of large language models as Google and peers push ahead with expansive data-center growth and tool deployments that critics say can affect jobs and communities.
Despite these tensions, Sundar Pichai maintains that generative AI is “the most profound technology” humanity has developed and that society will need to adapt as jobs evolve, with workers learning to leverage these tools rather than shunning them.