Jesse Pollak launches JESSE token to promote decentralized creator economy, emphasizing long-term value over speculation. Warns of phishing risks, urging verification via verified X account and Base App profile jesse.base.eth. Distinguishes creator tokens from “content coins,” claiming they reflect sustained value rather than fleeting attention metrics. Base co-founder Jesse Pollak introduces JESSE token, highlights phishing dangers as he advances creator-economy vision.
Pollak’s move has reignited discussions about the changing function of creator tokens within the Base ecosystem. He differentiates JESSE from “content coins,” which he says are tied to short-lived attention, while creator tokens are designed to represent ongoing value generation. “This completes my creator flywheel,” Pollak explained, underscoring his goal of a system where both creators and their communities share in ownership and benefits. The Base App, Coinbase’s platform for trading, self-custody, and onchain social tools, is positioned as the main hub for this emerging economy as reported.
Despite Pollak’s enthusiasm, the community’s response is divided. Some critics point to the volatility of similar tokens in the past, referencing Pollak’s earlier “Base is for everyone” content coin, which briefly reached a $10 million market cap before plummeting. Doubters question whether $JESSE can avoid a similar outcome, with some calling for clearer guidelines on the obligations of token-issuing creators. Pollak responded by emphasizing the unique roles of different token types but did not provide specifics about future uses or promises as reported.
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