Chiliz, the blockchain based sports and entertainment platform, announced on the 11th a strategic partnership with Assetera to expand real-world asset (RWA) tokenization and the tokenization ecosystem. Assetera operates Europe’s first regulated secondary market for real-world assets on the Polygon network. The collaboration aims to enable the issuance and trading of blockchain products tied to sports and entertainment assets on the Chiliz Chain and to establish the development and distribution framework needed for this to happen.
Under the plan, the two firms will also explore a token-based participation model that blends digital finance with fan loyalty, creating a new form of fan engagement that sits within a regulated environment. They expect to build a system that connects sports and entertainment assets with blockchain products, expanding the scope of digital assets tied to real-world properties.
Chiliz CEO Alexandre Dreyfus said the move expands beyond strengthening fan and brand value to broad RWA applications, unlocking opportunities for participation, investment, and value creation in a compliant setting. The partnership is anticipated to drive a more sustainable digitally enabled financial model across the sports industry and connect fans and investors worldwide in a broader ecosystem.
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