Bidan, a Busan-based digital asset exchange, has navigated a pivotal change in its largest shareholder. With a new investor as a partner, Bidan has reorganized its governance, and this move is seen as strengthening its execution momentum rather than increasing uncertainty. Bidan plans to publicly unveil its Web3 digital wallet ‘Bidan Wallet’ and the new service ‘Bidan Pop’ at Busan Blockchain Week as it looks to push into global markets.
The Sengold acquisition has provided a platform with 1.22 million members and 1.3 trillion won in cumulative trading volume, and its safe-asset-focused structure—centered on gold and silver—has seen trading exceed 400 billion won this year despite market volatility. A business model designed with regulatory frameworks in mind remains one of Bidan’s core strategies, aiming to expand into RWA and STO and beyond into broader crypto businesses. A city-scale pilot program in Busan is building the core infrastructure for digital-finance city transformation. Bidan is accelerating a platform strategy that integrates asset management, payments, and digital-finance functions around its digital wallet.
The ownership change was achieved through Focus AI’s strategic investment and a financial investment by Yang Jae-seok. Three partners are collaborating to develop a coffee-bean-based RWA trading and settlement system.
At Busan Blockchain Week on the 22nd, these strategies will be publicly unveiled. CEO Kim Sang-min said he hopes Bidan will become a benchmark for the global digital-asset ecosystem. Global market expansion is set to begin with participation in CES 2026. Bidan plans to strengthen the expansion of real assets, overseas partnerships, and the export of its technology-infrastructure model.
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