The world’s leading blockchain-based taxi app is setting its sights on New York City. After growing the business in Asia, TADA’s co-founder Kay Woo now has his sights set on the U.S., where he is ready to take on industry giants like Uber and Lyft. In June 2026, the world’s leading Web3 taxi app will be launched in the Big Apple. This ride-hailing app—called TADA—uses blockchain technology to connect drivers and riders via smart contracts, and its use of decentralized tech enables greater transparency, fairer earnings for drivers, and cost savings for riders, co-founder Kay Woo told Fortune in a Dec. 24 interview.
TADA was founded in Singapore in 2018 by two South Korean tech entrepreneurs: Kay Woo and Jay Han. The ride-hailing app is best known for its “zero commission model”, which charges drivers a flat software fee (of around 78 to 92 cents) rather than a cut of their earnings. The platform has a significant and growing share in Singapore’s crowded ride-hailing market, constituting 11.1% of market share in 2022, according to data platform Measurable AI. As of October 2024, TADA brought in a record $19.8 million in revenue, up from $15.7 million in 2023.
Since its launch, TADA has expanded to various markets in Asia, including Cambodia and Vietnam in 2019, and Thailand and Hong Kong in 2024. Within the U.S., the company is currently trialing its tech in Denver, and plans to launch officially in NYC in June. TADA’s entry to NYC marks a full-circle moment for Woo, who had first begun his entrepreneurship journey in the city. In 2012, alongside a friend, Woo created a social gathering application with the goal of bringing people together—but the app flopped.
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