MMA, the NYSE American-listed mixed martial arts organization, has signed a strategic memorandum of understanding with WLFI, the Trump family’s cryptocurrency project, to collaborate on a utility token. The two parties will jointly design, issue, and scale the MMA.INC utility token, and will integrate the stablecoin USD1 into WLFI’s on-chain infrastructure to enable stablecoin payments, rewards, and gated access. MMA previously announced that American Ventures LLC led a $3 million Series A round, with Donald Trump Jr. participating as a strategic adviser.
Under the arrangement, the parties will focus on embedding the MMA.INC token within WLFI’s ecosystem and leverage on-chain infrastructure to support payments, rewards, and access via USD1. The collaboration underscores a broader strategy to align sports branding with crypto-driven utility through a dedicated token and stablecoin.
The partnership reflects an ongoing trend of combining entertainment branding with crypto-native utility. It aims to create an integrated on-chain experience for fans and participants through dedicated token dynamics and USD1-based payments.
Leave a Reply