Trump’s advisers are facing market chatter about a potential new cryptocurrency led by the former president. Polymarket traders assign a 27% likelihood of unveiling a fresh coin by year-end. The Trump Media & Technology Group (TMTG) has formalized its digital asset program as the Digital Token Initiative (DTI). At the reference date, shareholders of DJT stock qualify for a digital token linked to the Truth Social platform, although the issued tokens cannot be transferred or exchanged for cash, and thus do not yet meet Polymarket’s criteria for tradable cryptocurrency.
The move is seen by some as evidence that blockchain technology is being embedded into the corporate structure, signaling a shift away from the company’s traditional social-media-centric focus. The Trump family’s crypto ventures have generated around $820 million, with more than 90% of reported income coming from crypto-related activities. NFT collections are reported to have produced multi-million-dollar revenue, and meme coins such as Official Trump and Melania have been launched, delivering gains amid volatility and controversy.
Market watchers remain divided on whether the digital-token plan will translate into a tradable cryptocurrency or remain a limited rewards mechanism. Given the family’s reliance on crypto as a core income stream, interest in further coin issuances is likely to persist in the near term.
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