Coinbase Global (NASDAQ:COIN) and Marathon Digital (NASDAQ:MARA) are both finance companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, profitability, valuation, earnings, risk and dividends.

This table compares Coinbase Global and Marathon Digital’s gross revenue, earnings per share and valuation. Coinbase Global has higher revenue and earnings than Marathon Digital.

Marathon Digital is trading at a lower price-to-earnings ratio than Coinbase Global, indicating that it is currently the more affordable of the two stocks. Coinbase Global currently has a consensus price target of $348.08, indicating a potential upside of 110.81%. Marathon Digital has a consensus price target of $22.44, indicating a potential upside of 172.38%.

Given Marathon Digital’s higher probable upside, analysts clearly believe Marathon Digital is more favorable than Coinbase Global. Coinbase Global has a beta of 3.7, meaning that its share price is 270% more volatile than the S&P 500. Comparatively, Marathon Digital has a beta of 5.56, meaning that its share price is 456% more volatile than the S&P 500.

68.8% of Coinbase Global shares are held by institutional investors. Comparatively, 44.5% of Marathon Digital shares are held by institutional investors. 16.6% of Coinbase Global shares are held by company insiders. Comparatively, 0.8% of Marathon Digital shares are held by company insiders.

Coinbase Global beats Marathon Digital on 11 of the 14 factors compared between the two stocks. Coinbase Global, Inc. provides financial infrastructure and technology for the crypto economy in the United States and internationally. The company offers the primary financial account in the crypto economy for consumers; and a marketplace with a pool of liquidity for transacting in crypto assets for institutions. It also provides technology and services that enable developers to build crypto products and securely accept crypto assets as payment. The company was founded in 2012 and is based in Wilmington, Delaware.

Marathon Digital, Inc. operates as a digital asset technology company that mines digital assets with a focus on the bitcoin ecosystem in United States. The company was formerly known as Marathon Digital Holdings, Inc. and changed its name to MARA Holdings, Inc. in August 2024. MARA Holdings, Inc. was incorporated in 2010 and is headquartered in Fort Lauderdale, Florida.

It was formerly Marathon Digital Holdings, Inc. and changed its name to MARA Holdings, Inc. in August 2024.
MARA Holdings, Inc. was incorporated in 2010 and is headquartered in Fort Lauderdale, Florida.

Coinbase Global and Marathon Digital are evaluated across profitability, valuation, risk, and upside potential. Coinbase leads in revenue and earnings, while Marathon appears more affordable on a price-to-earnings basis. Analysts show Marathon with a higher potential upside, evidenced by consensus targets, even as Coinbase displays greater stock volatility.

Specifically, consensus price targets are $348.08 for Coinbase (up ~110.81%) and $22.44 for Marathon (up ~172.38%), suggesting stronger upside for Marathon according to current estimates. Additional metrics show Coinbase with a beta of 3.7 and Marathon with a beta of 5.56, indicating higher volatility for Marathon. institutional ownership stands at 68.8% for Coinbase versus 44.5% for Marathon, while insider ownership is 16.6% for Coinbase and 0.8% for Marathon. Overall, Coinbase edges Marathon on most fundamental factors, but Marathon’s upside potential remains compelling for investors optimistic about growth.

Coinbase Global, Inc. provides financial infrastructure and technology for the crypto economy in the United States and internationally. It offers primary financial accounts for consumers and a liquidity pool marketplace for institutions, along with tools enabling developers to build crypto products and securely accept crypto assets as payment. The company was founded in 2012 and is based in Wilmington, Delaware.

Marathon Digital, Inc. operates as a digital asset technology company focusing on bitcoin mining in the United States. It was formerly Marathon Digital Holdings, Inc. and changed its name to MARA Holdings, Inc. in August 2024. MARA Holdings, Inc. was incorporated in 2010 and is headquartered in Fort Lauderdale, Florida.

It was formerly Marathon Digital Holdings, Inc. and changed its name to MARA Holdings, Inc. in August 2024.

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