Coinbase drew a failing grade from Kellogg’s Super Bowl ad review after opting for a pared-down spot that used a Backstreet Boys track with karaoke-like lyrics. The panel criticized the ad for not showing viewers what Coinbase does or why they might want to use the crypto exchange. In Kellogg’s assessment, the ad’s brevity left the audience unclear about whether Coinbase even relates to cryptocurrency.
The assessment highlighted that the Backstreet Boys track with karaoke-like lyrics did little to explain the service or its value proposition. With limited runtime, the ad failed to convey what the exchange offers or why a viewer should consider using it for crypto needs.
The critique emphasizes the importance of clarity in crypto advertising, especially when presenting a complex product to a broad audience. Advertisers should balance brevity with explicit messaging to ensure viewers understand the offering and its relevance to cryptocurrency.
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