Coinbase says ‘Crypto is for everybody’. If your TV turned into a karaoke lyric screen during Super Bowl 60, you’re not alone. Coinbase, an American cryptocurrency exchange, used brightly colored backgrounds and highlighted colored text set to the tune of ‘Everybody’ by the Backstreet Boys to advertise its services.
Coinbase aired a Super Bowl 60 ad centered on the slogan ‘Crypto is for everybody.’ The commercial uses bright colors and highlighted text set to the Backstreet Boys’ ‘Everybody’ to promote its crypto services.
Coinbase aired a Super Bowl 60 advertisement centered on the slogan ‘Crypto is for everybody.’ The spot features saturated colors and highlighted text, paired with the Backstreet Boys’ track ‘Everybody’ to underscore its message. The campaign is designed to promote Coinbase’s crypto services to mainstream audiences, reinforcing the company’s push to reach broader consumers. By integrating a familiar pop tune with vibrant visuals, the commercial aims to create shareable appeal while keeping the focus on accessibility and inclusion in crypto.
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