Coinbase used a minimalist, sing-along Super Bowl ad to make crypto feel accessible. The ad relied on simplicity to cut through ad clutter.
Coinbase rolled out a minimalist, sing-along Super Bowl advertisement to make crypto feel approachable. The campaign relies on simplicity to stand out in a crowded ad landscape.
By stripping away complexity, the spot aims to demystify crypto and widen its appeal beyond seasoned enthusiasts. The catchy sing-along format reinforces approachability, helping Coinbase connect with a global audience.
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