Coinbase CEO Brian Armstrong stated the exchange now safeguards a commanding share of the United States’ spot Bitcoin and Ethereum ETF market. The announcement, shared on X on March 15, 2025, confirms Coinbase acts as custodian for over 80% of the assets in these ETFs, which collectively attracted a staggering $31 billion in total inflows to the platform in 2025 alone. This underscores Coinbase’s role as more than an exchange, serving as foundational infrastructure for institutional cryptocurrency adoption.

The role of a custodian is critical yet often overlooked in financial markets. Consequently, Coinbase’s dominance in this space means the vast majority of BTC and ETH purchased through U.S.-listed ETFs physically reside in Coinbase’s secure, insured cold storage systems.

This custodianship involves secure storage, regulatory compliance, insurance coverage, and audit and reporting. Private keys are held offline in geographically distributed vaults, with issuers receiving transparent proof-of-reserves and regular audits.

Therefore, the 80% figure is not a measure of trading volume but of physical asset security. It represents a profound vote of confidence from major financial institutions like BlackRock, Fidelity, and Grayscale, all of which utilize Coinbase Custody for their respective ETFs. This trust stems from Coinbase’s established regulatory track record and its status as a publicly traded company (NASDAQ: COIN) subject to SEC oversight.

Brian Armstrong’s disclosure of $31 billion in ETF-related inflows for 2025 provides a quantifiable metric for the seismic impact these products have had on the crypto ecosystem. To contextualize this figure, analysts often compare it to the launch of gold-backed ETFs in the early 2000s, which fundamentally altered that market’s liquidity and investor base.

Similarly, Bitcoin and Ethereum ETFs have opened a massive, compliant conduit for traditional capital. The inflows have several direct and indirect effects: Market Liquidity; Price Discovery; Infrastructure Growth.

Moreover, these inflows are largely considered “sticky” capital. Unlike speculative traders, ETF investors typically buy and hold for long-term portfolio allocation. This creates a more stable underlying asset base for Bitcoin and Ethereum. As these ETFs continue to mature and attract capital, the infrastructure supporting them—exemplified by Coinbase’s custody dominance—will remain a cornerstone of the market’s stability and growth.

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