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Coinbase users have expressed frustration with a surge of push notifications prompting engagement in sports outcome predictions during the March Madness tournament. The messages appear to be part of a broader campaign to promote Coinbase’s prediction-market features, and the influx has drawn widespread complaints on social media and community forums. The episode underscores the ongoing challenge for crypto platforms to balance marketing efforts with user consent and experience.

Analysts note that aggressive notification strategies can backfire, potentially driving users away and damaging trust in exchanges that collect data for marketing purposes. The incident adds to a broader industry debate about how to incentivize platform activity while safeguarding user privacy and avoiding notification fatigue. Coinbase has not issued a public statement addressing the feedback, leaving users awaiting potential changes to alert settings or messaging.